Pride Celebration

Marketing ConceptEvent ProductionTalent SourcingPhotoshoot IdeationProject ManagementBudget ManagementArt Direction

May 14

This case study explores my role as a Creative Director in the production of a vibrant Pride party hosted by a local gastropub. Beyond traditional event coordination, my responsibilities encompassed crafting a compelling marketing concept to promote the party and devising additional elements to enhance the event's appeal and drive ticket sales. This project was a celebration of diversity, inclusivity, and creative expression.

The Assignment: I was engaged by the local event space to contribute my expertise in visuals and event curation to their Pride party. At the heart of the assignment was the task of shaping a creative direction that would not only capture the spirit of Pride but also resonate with a diverse and inclusive audience.

Marketing Concept: To fulfill this mission, I embarked on designing a marketing campaign that would serve as the visual and thematic anchor for the event. Drawing inspiration from the vibrancy of the LGBTQ+ community, I crafted a concept that celebrated the kaleidoscope of identities and voices.

Inclusive and Engaging Promotional Materials: The marketing concept came to life through a series of engaging promotional materials. These materials included eye-catching posters, digital graphics for the event page, and social media content. Each element was thoughtfully designed to convey the essence of Pride, inviting all to join in the celebration of love, diversity, and unity.

Elevating the Event Experience: To drive ticket sales and make the event truly memorable, I devised several additional elements:

Pride Parade Float Design: We conceptualized and crafted a dynamic Pride parade float that seamlessly integrated with the event's theme. This float became a vibrant canvas for members of the LGBTQ+ community and allies to participate, generating significant interest and anticipation for the venue's party later that evening.
Live Performances: An array of live performances featuring local LGBTQ+ artists and allies added depth and entertainment to the party, showcasing diverse talents.
Photo Booths: Themed photo booths provided an opportunity for attendees to capture memorable moments and share their Pride journey.
A Karaoke party bus that would safely shuttle party goers back and forth between the two party venues. Bus riders would be invited
to continue enjoying libations on the bus, sing and request karaoke songs to keep the party going all evening.

Conclusion: The Pride party was an unequivocal success. It attracted a diverse audience, fostering an atmosphere of acceptance and celebration. The marketing concept effectively communicated the event's spirit, driving ticket sales and engagement. It underscored the power of creative direction in promoting diversity, equality, and love, reminding us that through art and celebration, we can inspire positive change.

2022 Dadagastropub & Club David